Bad For Pharma: Sales Reps And Patients Are Staying Home

 
• By Jessica Merrill

Industry is limiting face-to-face interactions between sales reps and physicians, and some patients are sitting out visits, amid the COVID-19 outbreak. That poses big business challenges for pharma.

Lets stay home sign
Social distancing means some pharma sales reps and patients are staying home • Source: Shutterstock

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