Boehringer India Chief On Putting Pedal To Metal For Digital Engagements

The coronavirus pandemic has ravaged nations across the world, putting hospitals and healthcare professionals under tremendous strain as they deal with the surge in patients and a string of other challenges. Pharma, in turn, has had to rapidly re-adjust customer engagement strategies, fast-tracking digital initiatives faced with limited or no access to some HCPs.

In an interview with Scrip, Boehringer Ingelheim India managing director Sharad Tyagi outlined various digital initiatives being deployed by the firm to keep the connection with HCPs strong, while also underscoring that