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Pandemic Is Enabling Faster Business Transformation, Says Novartis Digital Leader

Crisis Has Removed Barriers, But Challenge Is To Stop Them Returning

 
• By Andrew McConaghie

Novartis has accelerated its digital ambitions during the worldwide lockdown period, working with partners such as Doximity on engaging doctors and Science 37 on virtual trial tech.

Basel, Switzerland - 27 August, 2016: sign on the wall of a Novartis building. Novartis International AG is a Swiss pharmaceutical company based in Basel, Switzerland.

While the COVID-19 pandemic will undoubtedly hit some biopharma companies harder than others, Novartis AG wants to make sure that it emerges stronger from the global lockdown by using it to accelerate its business transformation.

The company’s chief digital officer Bertrand Bodson says the pandemics's enforced restrictions have made the company's employees more determined to...

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