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Commercial Models Shifting As Pharma Mulls Digital-First Launches

 
• By Anju Ghangurde

Pharma is assessing digital-first launch strategies amid COVID-19 while a resizing of sales forces and the emergence of "digital orchestrators" may also be in store, the co-founder of healthcare solutions provider Indegene tells Scrip.  

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Shift In Pharma Commercial Models Underway? • Source: Shutterstock

Significant shifts in pharma’s commercial model may be in store as firms both big and small evaluate digital-first launch approaches and re-size sales teams while co-opting new roles in the challenging business environment emerging after the coronavirus pandemic.

Gaurav Kapoor, co-founder and executive vice-president (global product commercialization) of Indegene, a global provider of healthcare solutions to the industry, outlined to Scrip how companies are now thinking of brand launches very

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