Roche appears keen to deploy varied market expansion efforts for existing products and new innovative drugs in India, preferring the partnering approach for a basket of established on-market therapies.
The Swiss multinational has bolstered an existing partnership with Cipla Ltd., with the leading Indian firm now responsible for marketing and distribution of Roche’s key trademark oncology drugs, namely Herclon (trastuzumab), Avastin (bevacizumab) and Ristova (rituximab)
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