Historically driven by agendas set by the field force rather than the needs of its customers, COVID-19 has presented the pharma industry with the perfect storm to shift from a push-oriented content strategy to one that is pull-driven, a panel of high-level executives said at a recent meeting.
Pharma Content Marketing – Is Customer King Yet?
COVID-19 The Perfect Storm For Change
With digital marketing initiatives becoming key to communication with health providers, COVID-19 has presented the perfect storm to place customers at the heart of content generation strategy in an industry long driven by its field force, feel executives who discussed challenges around content generation and appeal at a recent summit.
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