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2020 Drug Launches, Like Everything, Will Be Remembered For COVID-19

 
• By Jessica Merrill

Gilead's Veklury for the treatment of COVID-19 was a clear commercial standout among new drugs in 2020, but cancer drugs like Seagen's Padcev and Tukysa are poised for long-term potential.

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New drugs faced an uncertain launch environment in 2020 • Source: Shutterstock

Like most things in 2020, new drug launches faced the unexpected consequences of a world weighed down by the pandemic. The outbreak of COVID-19 early in the year led to stay-at-home orders and public health concerns that kept many patients and industry sales reps out of doctor's offices and curtailed non-essential medical procedures, widely impacting the global drug launch environment.

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