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Digital Events, Social Media Move Up Pharma’s Marketing Playbook

Localization Essential During COVID-19

 
• By Vibha Ravi

Pharma is switching up its digital marketing playbook to map multiple touch points, including digital congresses and social media chats to deliver not just a product but a better customer experience, executives from Pfizer, Novo Nordisk and ViiV Healthcare say.

Digital Marketing Concept
pharma's digital marketing strategy seeing a shift • Source: Alamy

The former CEO and chair of General Electric Jack Welch once said “Change before you have to” and the top pharma companies seem to have this adage in mind as they evolve their marketing strategies in line with the times.

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