How Novartis Is Tailoring Its Strategy In Asia Pacific, Middle East and Africa

 
• By Anju Ghangurde

Iris Zemzoum, Novartis Pharma's president for Asia Pacific, Middle East and Africa, outlines how the company is shaping its strategy in the region, which comes with “extremes” in market profiles, via a distinct archetype that factors in commonalities between national healthcare systems. The company is also progressing interesting initiatives in digital therapeutics.

Iris Zemzoum, President, Novartis Pharma, APMA
Iris Zemzoum, President, Novartis Pharma, Asia Pacific, Middle East and Africa • Source: Novartis

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