Healthcare Professionals (HCP)s may have turned more digitally savvy than ever amid the pandemic but pharma hasn’t quite delivered the goods so far in terms of effective or customer-centric engagement with physicians, a new global survey by Indegene, a global provider of healthcare solutions to the industry, indicates.
The study, which covered 984 physicians across the US, Europe, India and China, revealed that 70% of HCPs felt that pharma companies' sales reps do not completely understand their needs and expectations; additionally