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How Janssen/HealthiVibe’s Program Found The Right Messages To Improve Trial Diversity

 
• By Alaric DeArment

Working with pharmacies was a key part of the Research Includes Me initiative. The experience also showed that listening to focus groups helped J&J provide the right education around clinical trial enrollment to reach and reassure minority communities. 

Clinical Research diagram
Janssen and HealthiVibe talked with Scrip about the Research Includes Me program • Source: Shutterstock

As Johnson & Johnson's Janssen Pharmaceutical Companies teamed up with the patient engagement company HealthiVibe on its Research Includes Me campaign to find ways to diversify the population of its Phase III COVID-19 vaccine trial, one of the approaches it took was to work with independent retail pharmacies on communication about clinical trials.

Citeline Award Nominee

Scrip is interviewing the companies shortlisted for the inaugural champion of diversity and inclusion in clinical research award, to highlight some of the best practices in this urgent area. Watch for additional interviews to come, and follow the Citeline Awards, to be held 7 April 2022, for more information. 

In May and June of 2020, the company convened nine patient focus groups, particularly of African Americans, Asian Americans and...

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