‘Diseases Don’t Discriminate’: CISCRP Hopes To Improve Trial Diversity With Targeted Messaging

It’s easy for consumers to take the availability of drugs for granted when they’re picking up a prescription or getting an injection at the doctor’s office, but the process of making those drugs available through expensive and complex clinical development is hard, Center for Information & Study on Clinical Research Participation (CISCRP) senior director for marketing and outreach Joan Chambers explained in an interview. Increasing awareness of the clinical trial process and need for those trials to enroll a broad spectrum of participants is part of what CISCRP wanted to accomplish with its ongoing awareness campaign.

The CISCRP’s International Clinical Trial Outreach and Awareness Initiative started in November 2019 and consisted of an ad campaign over multiple channels, including social media and email campaigns, targeted digital outreach through online community publications around the country and printed inserts in copies of USA Today in