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Big Pharma Restructures Commercial Teams In India

 
• By Anju Ghangurde

More foreign pharma firms, this time Sanofi and GSK, are reorganizing sales and marketing efforts accompanied by layoffs in India. Scrip talks to experts about what’s driving the right-sizing and the wider trend.

Foreign Firms Rightsize India Sales Efforts • Source: Shutterstock

Foreign pharma firms continue to right-size their commercial engine in India as they implement strategic shifts and leverage digitization to drive efficiencies in an ultra-competitive market dominated by domestic players.

After personnel cutbacks at Novartis India Ltd. and Pfizer Ltd. (India) earlier this year, Sanofi India Ltd....

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