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Novo Nordisk Named And Shamed For Paying Pharmacists To Boost Weight Loss Drug Sales

Training Scheme Was Disguised Promotion, UK Watchdog Finds

 
• By Andrew McConaghie

The company has been publicly reprimanded for its training program for UK pharmacists, which the industry watchdog judged to be solely focused on increasing use of weight loss drug Saxenda

Novo Nordisk

Novo Nordisk has been publicly reprimanded for a UK scheme in which it offered to pay thousands of community pharmacists to promote sales of its weight loss drug Saxenda, while at the same time concealing its involvement in the program.

Saxenda is Novo Nordisk’s GLP-1 agonist liraglutide, best known as blockbuster diabetes treatment Victoza

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