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Bayer May Not Launch In Innovation-Unfriendly European Markets

Concerns Growing Over Current Environment

 
• By Kevin Grogan

The attractiveness of investing in R&D and launching new products in Europe is wearing off, especially when compared with the US marketplace, Bayer pharma head Stefan Oelrich tells Scrip.

Bayer cross
• Source: Bayer

With a number of countries in Europe opting for policies perceived by the pharmaceutical industry as harmful to innovation, Bayer AG's pharma chief has told Scrip that there could come a time when the firm opts not to launch new medicines in some parts of the continent.

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