'Brands Don’t Die': Cipla Grabs Rights To Novartis’ Galvus In India

Novartis draws up perpetual license agreement with Cipla for its vildagliptin brand in India. Experts weigh in on some deal nuances and whether the DPP-4 inhibitor can deliver long-term value in an ultra-competitive segment.

Can Galvus Deliver Long-Term Value for Cipla? • Source: Shutterstock

Novartis Pharma AG has handed over manufacturing and marketing rights for Galvus, its vildagliptin mother brand and combinations, in India to Cipla Limited , as part of what appears to be a wider portfolio reorientation effort underway at several large foreign firms in the country.

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