Bayer AG is “really doubling down on expanding our presence in the United States,” president of pharmaceuticals for the Americas region Sebastian Guth said in an interview with Scrip, with a commitment to spend $1bn on research and development in the US in 2023. The investment is meant to capitalize on scientific advancements and to back Bayer’s increasing commercial focus on the US, where the company will generate a greater percentage of its revenue going forward.
Bayer Sharpens US Focus As Pressure Tightens On Drug Makers
US To Account For More Than Half Of New Product Sales
The German company’s two top sellers are marketed by partners in the US, but Bayer will pocket all US sales from its four newest products, at a time when pressures are mounting at home and abroad.
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