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'Know The Enemy And Know Yourself' Before Entering US, Daewoong Exec Advises

Think Carefully Before Time, Money, Effort

 
• By Jung Won Shin

Daewoong Innovation Holdings President Thierry Uh tells Scrip what Korean pharma firms should keep in mind when entering the US market, as well as what R&D and partnering strategies Daewoong has both there and globally.

The art of war
Korean Firms Shouldn’t Enter US Just Because Others Are • Source: Shutterstock

There is a famous quote by Chinese military strategist and philosopher Sun Tzu that “If you know the enemy and know yourself, you need not fear the result of a hundred battles.”

Thierry (Dongkyu) Uh, president of Daewoong Innovation Holdings Inc., suggests that Korean pharmaceutical companies keep this in mind before entering the world's biggest pharmaceutical market.

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