A generics-only prescription diktat that forms part of India’s new rules pertaining to the professional conduct of registered medical practitioners (RMPs) has doctors up in arms, with pharma in a tizzy over what that may mean for its established branded generics business.
India’s Generics-Only Rx Rule: Not What The Doctor Ordered Or What Pharma Wants?
New norms call for generics-only prescriptions and prohibits doctors from engaging in third-party educational activity backed by pharma in India. Will pharma need to rethink its branded generics strategy in India or is a tempering/deferment of the norms on the cards?
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