Novo Nordisk A/S is cheerfully setting about destroying its own customer base. Even as the Danish group’s Q3 sales soared by 38% at constant currencies to DKK58.7bn ($8.3bn), its insulin sales contracted, partly because its own Ozempic (semaglutide injection 0.5mg, 1mg, 2mg) means many formerly insulin-dependent diabetes patients no longer need to use the hormone.
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