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Lilly Plans ‘Big, Bold’ Launch For Zepbound

 
• By Jessica Merrill

Lilly expects the obesity drug will be fully accessible in a therapeutic area that has experienced short supply. The list price will be 20% lower than the price of Wegovy.

checkered flag
Lilly is at the start of a big race in obesity • Source: Shutterstock

Eli Lilly and Company is officially entering the blockbuster-sized obesity market with the US Food and Drug Administration approval of Zepbound (tirzepatide) on 8 November, setting the stage for a commercial showdown between two long-standing rivals.

Novo Nordisk A/S had the advantage of launching first into the market with its GLP-1 agonist Wegovy (semaglutide) in 2021, but the company has struggled to keep up with

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