Funding Infusion Won't Cure Bluebird Of Its Problems

The company is hoping its gene therapies can achieve lift-off in 2024, but analysts think weak demand and strong competition from Vertex could prove fatal for Bluebird.

Bluebird bio

Bluebird bio is to launch a $150m public offering of shares in a bid to finance its troubled gene therapy business, but even if this fundraising is successful, many analysts remain doubtful about the company’s long-term viability.

Key Takeaways
  • Bluebird Bio is looking to raise $150m to help finance its business into 2024

  • But the outlook for the company looks dire, despite the approval of its groundbreaking gene therapy Lyfgenia

That is because its problems go beyond a short-term cash flow issue: analysts predict limited traction for its products and judge its commercial strategy to be off

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