India Compliance Shifts: Pharma’s Marketing Stack Has Big Opportunities For Health-Tech

 
• By Anju Ghangurde

Pharma may need to reorient its sales and marketing approach in India amid tighter regulatory scrutiny and growing digital adoption by physicians, opening up new opportunities for digital health startups to innovate across the commercialization value chain, indicates a leading venture capital firm.

Compliance issues to necessitate changes in pharma's marketing approach? • Source: Shutterstock

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