Pharma may not be pivoting to a full-blown digital marketing model in India, but experts point to growing alliances between industry and digital health startups, with the sales and marketing stack expected to present some of the biggest opportunities.
India Compliance Shifts: Pharma’s Marketing Stack Has Big Opportunities For Health-Tech
Pharma may need to reorient its sales and marketing approach in India amid tighter regulatory scrutiny and growing digital adoption by physicians, opening up new opportunities for digital health startups to innovate across the commercialization value chain, indicates a leading venture capital firm.
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