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Competition Forces Price Cuts, But Novo Nordisk Is Unstoppable

 
• By Elizabeth Cairns

Novo raises its top- and bottom-line guidance as it prioritizes volume over price.    

Denmark flag with sunrise
• Source: Bilalulker / Alamy Stock Photo

The US approval of Wegovy (semaglutide) for reducing cardiovascular events in obese patients, which arrived in March, was fantastic news for Novo Nordisk A/S overall, but it does have a downside. Since the approval enables the GLP-1 agonist’s coverage by Medicare, it will also enable the payer to negotiate Wegovy’s price.

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