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Competition Forces Price Cuts, But Novo Nordisk Is Unstoppable

 
• By Elizabeth Cairns

Novo raises its top- and bottom-line guidance as it prioritizes volume over price.    

Denmark flag with sunrise
• Source: Bilalulker / Alamy Stock Photo

The US approval of Wegovy (semaglutide) for reducing cardiovascular events in obese patients, which arrived in March, was fantastic news for Novo Nordisk A/S overall, but it does have a downside. Since the approval enables the GLP-1 agonist’s coverage by Medicare, it will also enable the payer to negotiate Wegovy’s price.

This is not an immediate concern, however, and even the fact that the group has already cut Wegovy’s US price does not mean the good times are going to stop...

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