Blockbusters By Indication: More Begets More

A Scrip analysis of the industry’s top-selling drugs examines the power of indication expansion to drive revenue growth.    

Blockbusters Go Niche
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Pharmaceutical manufacturers have been keen to invest in drugs that have potential in multiple diseases, paving the way for revenue growth through indication expansion. The phrase “pipeline-in-a-pill” has become as ubiquitous in R&D circles as “string of pearls” has become in dealmaking.

An analysis of industry’s top-selling drugs underscores the value of indication expansion to drive growth, but also raises questions about...

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