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Blockbusters By Indication: More Begets More

 
• By Jessica Merrill and Elizabeth Cairns

A Scrip analysis of the industry’s top-selling drugs examines the power of indication expansion to drive revenue growth.    

Blockbusters Go Niche
• Source: Shutterstock

Pharmaceutical manufacturers have been keen to invest in drugs that have potential in multiple diseases, paving the way for revenue growth through indication expansion. The phrase “pipeline-in-a-pill” has become as ubiquitous in R&D circles as “string of pearls” has become in dealmaking.

An analysis of industry’s top-selling drugs underscores the value of indication expansion to drive growth, but also raises questions about whether that pattern will continue at the same pace in...

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