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100 Years In India – GSK’s Secret Sauce To Not Just Stay Relevant But Thrive

 
• By Anju Ghangurde

GlaxoSmithKline Pharmaceuticals’ MD tells Scrip how the company has been able to reinvent itself, contemporize brands and get supply chain innovation right as the UK-headquartered firm marks 100 years of operations in India. GSK’s equivalent of the 'Amazon model' for vaccine ordering and the new temples of industry are some of the other facets the executive discussed in the first instalment of this two-part interview. 

Bhushan Akshikar, managing director, GlaxoSmithKline Pharmaceuticals Ltd • Source: GSK

From the days of infant formula milk in the 1920s to new age vaccines and therapies now, GSK’s 100-year journey in India in many ways mirrors the story of the country’s evolving healthcare needs.

Generations of Indians have grown up on the infant formula milk brand Farex, which has since changed hands, but many in the country still fondly associate the product with Glaxo (as the company was then known)

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