Eileen Francis

Eileen Francis

Senior Reporter

Washington, DC

Eileen tracks developments in OTC drug research, manufacturing, regulation, finance, M&A and marketing. She favors stories on e-commerce trends and the industry's drive toward Rx-to-OTC drug switches. Eileen also contributes coverage on the dietary supplement industry. She has a keen eye for pieces that delve into the rising self-care movement and how it is raising the innovation bar for marketers.

Latest from Eileen Francis

US TikTok Shop Fragrance Sales Surge As Creators Reshape Gen Alpha’s Usage Of Scent

Fragrance intelligence and analytics provider OnScent says US TikTok Shop is on its way to achieving annual sales of $500m.

K-Beauty Influence: Bioré Sees South Korea As ‘Springboard,’ Ulta Builds Korean Brand Portfolio

Kao Corp. will launch Bioré in South Korea, while promoting the brand’s UV products with a global campaign featuring K-Pop band Stray Kids. Separately, Ulta Marketplace adds 17 K-Beauty Brands to the K-Beauty World platform.

California EPR Stakeholder Reports Due May 31 Will Shape Fees Under Program

Circular Action Alliance, the Producer Responsibility Organization in charge of implementing California’s EPR program, urges single-use packaging producers to comply with an upcoming May 31 deadline, which will shape proposed fees.

FTC Poised to ‘Ramp Up’ MIA/MUSA Claims Enforcement After Trump Executive Order

President Trump issued an Executive Order on ‘Made in America’ and similar US-origin claims that will likely result in increased FTC enforcement on marketing with the claims and the potential for increased pressure on online marketplaces.

Ulta Beauty Posts Double-Digit Growth on ‘Record’ Holiday, Omnichannel Strength

Ulta Beauty Inc. reported its holiday season ‘served as a culmination of our efforts to advance the business throughout 2025,’ with sales growing double digits. The firm executed ‘outstanding’ in-store and digital execution, bold marketing campaigns and a ‘compelling’ holiday assortment.

Cetaphil Antioxidant Duo Addresses Sensitive Skin, Niagen Bioscience Enters Global Skin Care

Galderma launches a day/night duo that delivers antioxidants in a formula designed for sensitive skin, while Niagen Biosciences expands from its largely dietary supplement portfolio into skin care with the debut of Niagen NanoCloud.