Eileen tracks developments in OTC drug research, manufacturing, regulation, finance, M&A and marketing. She favors stories on e-commerce trends and the industry's drive toward Rx-to-OTC drug switches. Eileen also contributes coverage on the dietary supplement industry. She has a keen eye for pieces that delve into the rising self-care movement and how it is raising the innovation bar for marketers.
Latest from Eileen Francis
New York-based Revlon was able to demonstrate substantiation for two claims for its namesake ColorSilk with bond Repair Complex hair color, while committing to modifying or discontinuing several other claims that the National Advertising Division concluded were not supported.
The US FDA published a Q&A draft guidance for cosmetic manufacturers on its expanded record-gathering authority under MoCRA, the types of documents that do not apply and the repercussions for stakeholders that do not comply with requests for data.
Beauty and fragrance associations provide their predictions for growth and challenges in the beauty and scent markets in 2026.
The BBB National Programs’ Institute for Responsible Influence will launch its certification program this spring, provide a searchable database of certified creators and promote accountability in creator-brand partnerships.
Venable LLP attorney Claudia Lewis shares how MoCRA stakeholders can audit safety substantiation records, take steps toward GMP compliance and review labeling claims, while also preparing internal processes to enable a rapid response in the case of an FDA mandatory recall.
Unilever PLC’s Dove Men+Care launches an antiperspirant range that provides up to 96 hours of sweat defense, it’s strongest to date. Separately, Every Man Jack launches a campaign featuring NFL quarterback Baker Mayfield to promote its Premium Collection.