Eileen Francis

Eileen Francis

Senior Reporter

Washington, DC

Eileen tracks developments in OTC drug research, manufacturing, regulation, finance, M&A and marketing. She favors stories on e-commerce trends and the industry's drive toward Rx-to-OTC drug switches. Eileen also contributes coverage on the dietary supplement industry. She has a keen eye for pieces that delve into the rising self-care movement and how it is raising the innovation bar for marketers.

Latest from Eileen Francis

NAD Reveals 2025’s Leading Beauty Case Takeaways

The National Advertising Division releases its top five beauty and personal care cases of 2025, with commentary from NAD VP Phyllis Marcus.

EU’s 2030 Consumer Agenda Should Target Social Media That Enables Counterfeits – Cosmetics Europe

Cosmetics Europe welcomes the EU’s 2030 Consumer Agenda for strengthening enforcement of online product sales but argues it should do more to target intermediaries that enable counterfeit cosmetic sales, while also warning against unnecessary new rules on territorial supply constraints.

Jo Malone AI Scent Advisor Makes In-Store Consultation Experience Digital

Jo Malone London has launched an AI-powered Scent Advisor, built with Google’s Gemini and Vertex AI, to digitally recreate personalized in-store fragrance consultations, enhance online shopping confidence, and advance Estée Lauder’s broader strategy of AI-driven consumer personalization.

Wave Of Class Actions Targeting Influencer Marketing Signals Potential Trend – Attorney

Class action litigants are increasingly bringing forward lawsuits targeting influencer marketing practices, says a Morgan, Lewis & Bockius LLP attorney during the IBA Cosmetics Convergence Conference Nov. 13.

FDA Withdraws Proposed Rule On Talc, Citing MAHA Priorities, ‘Complexity’ Of Asbestos Testing

The US FDA announces in a Nov. 28 Federal Register notice that it will withdraw its proposed rule under MoCRA for testing asbestos in talc-containing products, but remains committed to meeting its statutory requirements under the law.

California Targets Hair Relaxers, Musk Substances As Vermont Passes First-Of-Its Kind EPR Law – IBA

State laws targeting the cosmetic and personal care industries have a sense of urgency, given the vacuum of action on the federal level, says the Independent Beauty Association during its Cosmetics Convergence Conference, which highlighted the new crop of laws, including a handful from California.