Eileen tracks developments in OTC drug research, manufacturing, regulation, finance, M&A and marketing. She favors stories on e-commerce trends and the industry's drive toward Rx-to-OTC drug switches. Eileen also contributes coverage on the dietary supplement industry. She has a keen eye for pieces that delve into the rising self-care movement and how it is raising the innovation bar for marketers.
Latest from Eileen Francis
PCPC names Heather Helm exec VP of global strategies, replacing Francine Lamoriello who left several months ago. Separately, MAC Cosmetics announces Grammy-winning singer-songwriter Chappell Roan is its newest global brand ambassador.
St. Petersburg, Fla.-based Smile&Shine Essentials, Inc. said it had discontinued all express and implied claims at issue in a NAD case over its InoPro Whitening Strips brought forward by Beverly Hills-based challenger Oral Essentials, Inc., a regular participant in the self-regulatory forum.
The North American cosmetics sector would face major supply-chain and regulatory risks if USMCA is not renewed, says PCPC, which encouraged the US Trade Representative during a Dec. 5 hearing to keep the agreement and its Cosmetics Annex in place as it prepares its Jan. 2 recommendation to Congress.
The National Advertising Division releases its top five beauty and personal care cases of 2025, with commentary from NAD VP Phyllis Marcus.
Cosmetics Europe welcomes the EU’s 2030 Consumer Agenda for strengthening enforcement of online product sales but argues it should do more to target intermediaries that enable counterfeit cosmetic sales, while also warning against unnecessary new rules on territorial supply constraints.
Jo Malone London has launched an AI-powered Scent Advisor, built with Google’s Gemini and Vertex AI, to digitally recreate personalized in-store fragrance consultations, enhance online shopping confidence, and advance Estée Lauder’s broader strategy of AI-driven consumer personalization.