drkoop.com Inc.

A look back at the most important events of the past year for medical product companies suggest why it's good for many companies that the millennium comes once every thousand years. 1) Politics of pr

If ever an industry needed to find new ways of marketing itself, the currently floundering CRO business certainly fills the bill. A downturn that at first might have been shrugged off as a temporary s

Effective consumer sites balance straightforward ads with customized disease management—and eventually bring the physician into the corporate-consumer dialog. by Michael A. Esposito, Melanie Herald, a

Focus and patience have served Medsite well in the e-health wars. But the investment community's loss of enthusiasm for the sector means that its management must execute on a revised strategy that emp