HLTH Corp.

(c) 2005 Windhover Information Inc., Norwalk, CT WebMD, the industry's major player, argues that it will—granted companies exploit it. If they don't, employers and payors will, cutting out the pharmas

If ever an industry needed to find new ways of marketing itself, the currently floundering CRO business certainly fills the bill. A downturn that at first might have been shrugged off as a temporary s

Pharmaco's new e-relationships with customers let them swap and share information. What's the best way to make this feedback translate to increased sales? by Michele Holcomb, Ana Gupte, and Vijay Iyen

Effective consumer sites balance straightforward ads with customized disease management—and eventually bring the physician into the corporate-consumer dialog. by Michael A. Esposito, Melanie Herald, a