Physician Computer Network Inc.

Mixing traditional drug-company marketing and an innovative approach to managed care, Glaxo Wellcome turnedZantac into one of the most successful drugs ever. But will the same strategy work for the co

by Eran Broshy, Curtis R. Kemeny, Alexander Nesbitt and Thomas S. Wurster, The Boston Consulting Group “Patients Delve into Databases to Second-Guess Doctors.” “Click! Doctors to Post Patient Files On

A look at five broad trends, from the growth of integrated systems to the information revolution, that are affecting suppliers across all segments. As change roils the health care industry, product su