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Hypera Lines Up Brazilian Semaglutide Launch Next Year

As Firm Sees ‘Aggressive’ Generic Competition In Its Domestic Market

 
• By Dave Wallace

Speaking as Hypera delivered its full year-results, CEO Breno Oliveira has set out plans for the Brazilian firm to launch an Ozempic rival in its domestic market next year. Meanwhile, the company is dealing with increasingly aggressive local generic competition.

Hypera is lining up an Ozempic rival for launch in Brazil next year (Shutterstock)

Brazil’s Hypera does not intend to be left out of the race to compete with Ozempic (semaglutide) when generic rivals launch in its domestic market next year. Speaking during the firm’s full-year results call, CEO Breno Oliveira has set out the company’s plans to launch its own generic semaglutide, as well as offering expectations around pricing dynamics for the product.

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