Digital Technologies
A new cohort of “techno-enthusiasts” who are highly susceptible to misinformation and inappropriate self-care decisions are undermining Italy's responsible self-medication model, finds a report by Italian self-care industry association, Assosalute, and independent researcher Censis.
In the second part of a special Self-Care Week episode of Over the Counter, HBW Insight speaks to PAGB CEO Michelle Riddalls about what the association is doing to promote self-care.
In overall terms, yes, answers IQVIA's latest Digital Health Trends report. But the market for condition-specific apps, particularly if they combine this with a high-quality user experience and strong clinical evidence, is booming.
The NHS App should direct users to trusted, external OTC brand resources where appropriate, says PAGB in its latest report.
FDA may ask sponsors for permission to train AI models using data from new drug applications. Alternatives to animal testing could be a test case.
Joshi joins the parent company of Citeline, home of HBW Insight, to focus on AI, business harmonization and long-term growth.
“It’s quite likely [consumer wearable manufacturers] are changing the sensitivity and specificity based on consumer feedback, but not for medical reasons,” said Dipak Kotecha, a University of Birmingham professor of cardiology. Often, self-reported performance evidence from manufacturers is “low quality and biased.”
Bayer Consumer Health hopes its new InflammAge saliva-based biomarker can help “revolutionize self-care and how people can manage their aging journey.”
AI prowess “will not be a competitive advantage long-term. It's going to be table stakes. But there are people who are going to get there sooner and they will have an advantage for a while,” says C&D CEO Matthew Farrell. P&G’s investment in AI, meanwhile, produced its “Great Idea Generator proprietary platform.”
Electronic product information should be “fully operational” within four years after the entry into force of the revised EU pharma legislation and should precede the phasing out of paper leaflets, proposes the Inter-Association Taskforce (IATF) on ePI. Once the new system is up and running, ePI should be implemented across the EU in a harmonized way, with all EU member states adopting the same standard, it says.
Developed using Datair's Ambee climate data technology, Opella’s Pollen Passport presents users with an easy to use and interactive online visualization of air quality at holiday destinations across the world.
To improve engagement with patient information, a UK ePI Task Force comprising PAGB, ABPI and BGMA is looking at how electronic patient information leaflets (ePILs) can be introduced in the country.
Bayer hopes Impli's implantable hormone biosensor will reveal self-care opportunities in the areas of stress, sleep, weight management, cardiovascular health, women’s health, or bone health.
Cork-based iron supplement manufacturer Solvotrin teams up with app developer Clue to offer consumers a free year's subscription to the latter's menstrual health app.
In addition to its recently established Precision Health division, Bayer Consumer Health is using artificial intelligence to save time on routine tasks and to manage supply and demand, the firm’s head of digital transformation and IT, Cristina Nitulescu, tells HBW Insight.
Agency approves Hearing Aid Feature app to make compatible Apple AirPods Pro Bluetooth earbuds OTC hearing aids as well as audio streaming devices. Apple says the no-cost app provides a “scientifically validated” hearing test and “clinical-grade” hearing aid capability.
HBW Insight catches up with Kenvue's Manoj Raghunandanan, who recently switched roles from global head of self care & consumer experience organization to area managing director for Northern Europe. "If I was playing tennis in my old role, I'm playing rugby in my new one. It’s a new game with new rules, and there's a lot happening all around you," he explains in this exclusive interview. Having found his feet, Raghunandanan is now pushing forward regionally with the innovation and technology infrastructure that he had a hand in building.
Bayer Consumer Health continues to invest in “precision health” with a wellness companion app and biological age test supporting its US dietary supplement brand One A Day, which together it hopes will offer consumers an “Age Factor ecosystem” tailored to their specific needs.
The Artificial Intelligence Council takes over work that three different entities in the US FDA’s drugs center had been performing. The new, centralized entity will develop and promote consistency in AI-related activities and advance innovative uses.
Clue Plus members will have access to 50% off a Headspace subscription for tailored guidance, support and validation to help manage cycle-related stress and improve overall well-being.



















