Rapidly Changing Market Demands Quick Study From Consumer Health, Personal Care Marketers

“It is shifting so quickly. It's shifting underneath our feet,” says NielsenIQ wellness VP Sherry Frey. Even comparing the past year to the preceding eight, “it's just accelerating quicker and quicker, and one of the biggest areas is online.”

Live-stream shopping on TikTok and similar social medial platforms typically is impulse buying. (Source: NielsenIQ)

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