Ad/Promo: How To Get The US FDA’s Attention To Prescription Drug Advertising Complaints

Multiple and repeated complaints will sharpen the Office of Prescription Drug Promotion’s focus on an advertisement, Director Catherine Gray said, while Foley Hoag partner August Horvath said the self-regulatory NAD process is best suited to complaints that lack a ‘great scientific basis’ for objecting.

Roman Colosseum
Fighting over allegedly violative advertising can be like litigating ancient history, Foley Hoag's August Horvath said. (Shutterstock)

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