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Are Bigger Ad Policy Changes Coming After US FDA’s Drug Promotion Office Hit Hard By Layoffs?

 
• By Sue Sutter

The loss of policy analyst, legal, project manager and social scientist positions has experts wondering if the Trump Administration is eyeing a broader effort to limit DTC advertising. The OPDP layoffs are expected to result in delayed reviews of promotional pieces.

Delayed sign
Advisory comments on promotional material submissions may be delayed by the personnel cuts in OPDP. (Shutterstock)

Layoffs at the US Food and Drug Administration’s Office of Prescription Drug Promotion may lead to longer promotional material review timelines and could presage a broader move to limit direct-to-consumer advertising for prescription drugs.

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Are Bigger Ad Policy Changes Coming After US FDA’s Drug Promotion Office Hit Hard By Layoffs?

 
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The loss of policy analyst, legal, project manager and social scientist positions has experts wondering if the Trump Administration is eyeing a broader effort to limit DTC advertising. The OPDP layoffs are expected to result in delayed reviews of promotional pieces.

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