Bayer Rolls Up Its Sleeves But Turnaround Will Take Time

Pharma revenues are going to fall this year as a result of deeper generic competition for the German group’s top-selling drug, Xarelto, but it should return to growth from 2027 onwards.

Bayer board of management at the 2025 annual press conference (l-r): Wolfgang Nickl, Bill Anderson, Heike Prinz, Rodrigo Santos, Julio Triana and Stefan Oelrich

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