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Sumitomo, Ex-Pfizer Exec On Lipitor Lessons, Lady Gaga Connect For Go-To-Market Strategy

 
• By Vibha Ravi

CEO of Sumitomo Pharma America unit, Adele M. Gulfo, draws from experiences working across companies including Pfizer, to advise on go-to-market strategies for a portfolio across primary care to rare disease.

Adele M. Gulfo, CEO of Sumitomo Pharma America’s biopharma commercial unit
Adele M. Gulfo, CEO of Sumitomo Pharma America’s biopharma commercial unit

It’s not a mean feat to build the market for a drug that became the world’s best-selling medicine. So, it’s natural for ears to perk up when Adele M. Gulfo, instrumental in the development, launch and commercial success of Pfizer’s lipid-lowering Lipitor (atorvastatin), distills lessons in go-to-market strategies.

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