Menarini’s APAC CEO On Harnessing Digital Channels, RWE And BD Engine

In the final part of an interview with Scrip, Menarini’s Asia-Pacific CEO talks about the group’s digital capabilities, including their impact on a shortage issue in Australia, and leveraging RWE to inform healthcare practices across the region. The Italian company is also revving up its business development and alliance engine.

Business Strategy — Menarini is leveraging digital channels, RWE in the Asia-Pacific region

As Menarini builds out its “glocalized” portfolio strategy to propel its business in the Asia-Pacific, the Italian group is also advancing efforts in digital innovation and leveraging real-world evidence (RWE) to improve patient care and outcomes in the region.