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Menarini’s APAC CEO On Harnessing Digital Channels, RWE And BD Engine

 
• By Anju Ghangurde

In the final part of an interview with Scrip, Menarini’s Asia-Pacific CEO talks about the group’s digital capabilities, including their impact on a shortage issue in Australia, and leveraging RWE to inform healthcare practices across the region. The Italian company is also revving up its business development and alliance engine.

Business Strategy
Menarini is leveraging digital channels, RWE in the Asia-Pacific region

As Menarini builds out its “glocalized” portfolio strategy to propel its business in the Asia-Pacific, the Italian group is also advancing efforts in digital innovation and leveraging real-world evidence (RWE) to improve patient care and outcomes in the region.

Key Takeaways
  • Menarini’s Asia-Pacific CEO talks about digital innovation, leveraging real-world evidence and business development initiatives.

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