1. Scrip

Quick Listen: Scrip's Five Must-Know Things

 
• By Ian Haydock

In this week's edition: Lilly plans tirzepatide ads; Pfizer’s Bourla defends strategy; expert views from BioFuture; China retains attractions for some; and AbbVie’s Aliada acquisition.

Scrip Five Must Know Things
weekly audio roundup of selected content from Scrip's global team

Join us for an audio catch-up on the major events in the global biopharma industry over the past business week, as reported by Scrip‘s global team, in this podcast version of Five Must-Know Things.

This episode covers insights for the business week ended 1 November 2024, including: Lilly plans DTC tirzepatide ads; Pfizer’s Bourla defends strategy; expert views from BioFuture; China retains attractions for some; and AbbVie’s Aliada acquisition.

This and all our other podcasts are available on the Citeline channel on Apple Podcasts, Google Podcasts, SoundCloud, TuneIn and Spotify Podcasts, and via smart speakers if one of these platforms has been set up as your default podcast provider.

Stories mentioned in this episode:

Lilly Plans Mounjaro/Zepbound DTC Ads To Stoke Brand Awareness

Pfizer’s Bourla Defends Strategy In The Wake Of Starboard’s Activist Investment

PBMs, FTC and IRA: Experts Tackle Pharma’s Tough Acronyms At BioFuture Conference

China Innovation, Large Market Continue To Lure Foreign Investment

AbbVie Adds Alzheimer’s Opportunity With $1.4bn Aliada Buy

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