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The Critical Gap in Pharma Omnichannel Marketing

The Critical Gap in Pharma Omnichannel Marketing
ACTO

The role of a field rep has evolved significantly since it was created in the 1960s. Today reps face constant challenges around the speed of innovation, market instability and intense competition. Yet, face-to-face interaction remains the most preferred channel by HCPs. What more can you do to ensure that field reps are providing a positive brand experience to the HCP?

Explore key findings and gain expert perspectives on:

  • Benefits of omnichannel marketing
  • Vital role of F2F interactions as a channel
  • Improving performance and reducing risk

Download the eBook: The Critical Gap in Pharma Omnichannel Marketing

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