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Advertising, Marketing & Sales

Xlear Sees Tip Of FTC Policy Iceberg In DoJ Dismissal Of False Advertising Complaint

It wasn’t a quick decision for Xlear to accept DoJ attorneys’ offer to dismiss the case. “I want the I want the FTC to change its policy and its behaviors,” says Xlear president Nathan Jones.

Perrigo Looks To ‘Stabilize, Streamline, Strengthen’

CEO says firm’s “three clear imperatives” to drive cash and “total shareholder return” comprise its “three S” plan. Perrigo’s net sales for the quarter down 1.6% to $1.14bn and for the year down 6.1% to $4.37bn.

‘New’ FTC Will Issue Less Guidance, Move Away From Penalty Offense Authority – BBB National Programs Policy Chief

FTC under Chairman Andrew Ferguson is likely to be defined by less rules and guidance and a focus on enforcing laws already on the books, says BBB National Programs’ Exec VP, Policy, Mary Engle.

Herbalife Looks For Momentum With Change At Helm After Q4 And Full-Year Dips In Net Sales

Along with its 2024 full-year and fourth-quarter results – both down slightly – the Los Angeles-based firm on 19 February announced its board appointed Stephan Gratziani, president since January 2024, as CEO effective 1 May.

Swissmedic Says No Room for Misleading Claims Amid Media Clash Over Weight-Loss Drugs

Recent court cases initiated by the Swiss medicines regulator against “unbalanced” media reporting on GLP-1 drugs for weight loss highlights its zero tolerance for any form of misinformation that compromises patient safety.

Rebranding: VEGA Evokes Celestial Origins While Applied Nutrition Peels Logo From Chiquita

In recent US consumer health space rebranding, VEGA pays homage to celestial origins; AN Performance formulations launched with Chiquita co-branding; Crown simplifies Blue Lizard Australian Sunscreen portfolio with products tailored to life stages; and AMMD packaging shows a modern and elevated look.

Meeting GLP-1 Users’ Dietary Needs Fills Nutritional Firms' Plate As Major Sales Driver

Brands should “remain flexible and also explore ways to leverage this trend through innovation, consumer education and strategic retailer partnerships,” says Lauren Alexander of market research firm Emerson Group. “This is not a fad,” says Rick Polito of the Nutrition Business Journal.

Protein Shake Market Isn’t A Kids Game: Else Nutrition For Adults, Premier Offers Treats

US sector expands as Else Nutrition branching out from infant and children’s products with an adult shake and Premier Protein brand extends with Indulgence line. Abbott reports 4% adult nutrition sales growth for 2024.

US Q4 Consumer Health Earnings Preview: Executive, ‘Playbook’ And ‘Fundamental’ Changes

Industry’s results from October-December period start on 22 January with Procter & Gamble reporting its fiscal year 2025 second-quarter numbers and Abbott with its 2024 full-year and fourth-quarter information.

In Exit Message, FTC Consumer Protection Chief Urges Return Of 13(b) Monetary Relief Authority

“We have made significant strides in finding new ways to return money to consumers, but a fix to our 13(b) authority is badly needed,” says Sam Levine.