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Consumer

With Product Listing Off Menu, US FDA Supplement Programs’ Table Set For ‘Priority Deliverables’

Changing self-GRAS regulation, providing NDIN safety and identity guidance and modernizing supplement industry regulatory framework are on FDA’s “2026 priority deliverables,” but not requirement for public listing of all supplements available.

P&G Inspired To Expand OTC Digestive Health Lineup With Wonderbelly From Ginger Health

Wonderbelly reached market in 2022 and has notched nationwide footprint through major retailers over the years, Target stores starting in March 2023, CVS since June 2024 and Walmart since May 2025.

Growth Drug In Infant Supplements Adds To US Regulators’ Children’s Health Product Concerns

When FDA warned Agebox about selling iKids-Growth IGF-1 Support supplements as unapproved drugs, agency along with CDC had for around a month been investigating outbreak of infant botulism linked to ByHeart formula.

Halting Self-Affirmed GRAS Without Notification Tops Kennedy’s 2026 Food Safety ‘Deliverables’

FDA Human Foods Program’s list notes Kennedy’s GRAS focus as first item in “Food Chemical Safety” category, saying the agency in 2026 “will publish a proposed regulation to require the submission to FDA of GRAS notices for all substances claimed to be GRAS.”

ANH-USA Lawsuit Challenges FDA’s ‘Significant Scientific Agreement’ Health Claims Policy

Lawsuit filed in District of Columba federal court alleges FDA violated the authoritative statement provisions of FD&C Act, Constitutional Avoidance Doctrine and First Amendment by rejecting ANH-USA’s petition to allow 114 science-based health claims sourced directly from federal agencies.

With Marketplace ‘Changing Faster Than Ever,’ P&G Sticks With Established Growth Strategies

“We remain fully committed to the integrated growth strategy that has enabled us to deliver significant growth and value creation, over the better part of the past decade,” says CEO Shailesh Jejurikar as firm reports net sales up 1% in latest quarter.

Industry Says FDA’s Updated Guidance Encourages Innovation On Wearable And Digital Products

FDA updates pair of guidance documents relaxing its posture on how it regulates general wellness devices and clinical support software. Industry mostly welcomes changes, agreeing with agency’s view that lighter regulation will help spur innovation.

US Consumer Health In 2026: Understanding Regulatory Changes, Consumer Preferences

Consumer health product industry regulatory experts discuss two central questions: What trends, challenges, or opportunities do you expect will define the industry in 2026? Did developments you anticipated materialize?

US Consumer Health In 2026: Using Regulatory Opportunities, Protecting Consumer Access

Industry trade group executives discuss two central questions: What trends, challenges, or opportunities do you expect will define the industry in 2026? Did developments you anticipated materialize?

Durbin’s Supplement Registration Bill Garners CRN’s Full Support With Lighter Touch On Claims

CRN’s support, a pivot from qualified backing for the previous bill, came after the senator added language to relieve firms of some responsibility around providing all claims for their products to FDA to include public-facing list.

Makary Touts ‘AI Revolution,’ Announces Guidance Docs On Wellness Products, Decision Support Tool

FDA Commissioner Marty Makary announced new guidance documents on wellness products and decision support tools focused on AI technology at CES in Las Vegas. The documents aim to reduce regulatory hurdles and promote innovation while ensuring public safety.

The Payer Led Direct-To-Consumer Revolution

In today’s rapidly shifting US healthcare landscape, direct-to-consumer strategies, once used mainly by pharma companies, are now drawing strong interest from payers.