Oral health

C&D starts 2026 with expectations to boost sales of latest acquisition, Touchland scented hand sanitizer, after halting sales of Flawless hair removal/nail care and Waterpik showerhead products and selling Spinbrush power toothbrush brand as well vitafusion and L’il Critter gummy supplement lines.

Dental guards already accounted for “well over half of the brand’s revenue” and DenTek claimed more than 50% of US category share when PCH launched "Fantasy Guards" campaign targeting fantasy football league enthusiasts.

P&G provides reasonable basis in NAD review for Crest 3D Whitestrips claims on labeling featuring numbers from 4 to 34 to indicate the “Levels Whiter” users’ teeth will appear. NAD says GuruNanda’s population in survey contesting P&G claims was “a fatal flaw.”

P&G supports brand and performance claims for Crest Pro-Health Detoxify toothpaste, NAD concludes, but will modify a fluoride claim following review on a challenge by GuruNanda.

GuruNanda appealing a National Advertising Division decision, following a review of a Procter & Gamble challenge, that it cease using a “natural teeth whitening” claim for its namesake brand pulling oil, mouthwash and gel pen.