US States

Veteran pharma executive leads Vitamin Angels; CEO change to lead unifying Dr. Scholl's brand worldwide; and first CEO change for Prinova in 42 years.

Direct seller has deals to fully acquire and 51% ownership of Link BioSciences, which formulates personalized supplements. It also announced a deal to acquire Pruvit Ventures, ketone supplements direct seller.

Ashley Graham promotes OLLY; Robles BioCeutics adds financial and science chiefs; Graham Rigby leads AHPA; Vit-Best Nutrition appoints Jeffrey Stallings president; BodyHealth collaborates with NBA player Bam Adebayo; and Bucked Up adds Alex Eubank as brand ambassador.

Kyle Diamantas was a partner with the Jones Day firm when he was tabbed as acting deputy commissioner to lead the FDA’s Human Foods Program, established in the agency’s reorganization which became effective in October.

Funding, expert support available for Nature’s Way Innovation Challenge picks; Xymogen adds direct-to-consumer sales in brand update; and Nutrishop pitches franchise opportunities.

Supplement industry trade groups and an attorney offer differing views of impact from layoffs imposed by White House’s “Department of Government Efficiency” reportedly numbering as many as 700. They agree layoffs, reported as some 700 across the agency with its food safety programs particularly hit, will affect FDA’s work, but not on whether it will be able to fulfill its responsibilities.

In recent US consumer health space rebranding, VEGA pays homage to celestial origins; AN Performance formulations launched with Chiquita co-branding; Crown simplifies Blue Lizard Australian Sunscreen portfolio with products tailored to life stages; and AMMD packaging shows a modern and elevated look.

McCaffrey Brands makes protein bar play; singer Meghan Trainor partners with Terra Origin on line extension; USANA’s new science chief has experience with Amway; Optimum Nutrition optimizes female athletes’ commitment; Kerry Group names commercial and North America chiefs; Cizzle Brands has advisors for launch; Tosi moves on from founders with Series B funding; and first PLT Health Solutions president not from founding family.

Anheuser-Busch enters energy drinks space with 1st Phorm; TopGum adds Canadian gummy manufacturer; Resbiotic Nutrition expands distribution to Mexico; SameDaySupplements adds custom Stacks; ‘tailored offerings’ for supplement payment processing; marketing boost for Enroute Nutrition for dietary management of surgery.

US sector expands as Else Nutrition branching out from infant and children’s products with an adult shake and Premier Protein brand extends with Indulgence line. Abbott reports 4% adult nutrition sales growth for 2024.