US States

In recent US consumer health space rebranding, VEGA pays homage to celestial origins; AN Performance formulations launched with Chiquita co-branding; Crown simplifies Blue Lizard Australian Sunscreen portfolio with products tailored to life stages; and AMMD packaging shows a modern and elevated look.

McCaffrey Brands makes protein bar play; singer Meghan Trainor partners with Terra Origin on line extension; USANA’s new science chief has experience with Amway; Optimum Nutrition optimizes female athletes’ commitment; Kerry Group names commercial and North America chiefs; Cizzle Brands has advisors for launch; Tosi moves on from founders with Series B funding; and first PLT Health Solutions president not from founding family.

Anheuser-Busch enters energy drinks space with 1st Phorm; TopGum adds Canadian gummy manufacturer; Resbiotic Nutrition expands distribution to Mexico; SameDaySupplements adds custom Stacks; ‘tailored offerings’ for supplement payment processing; marketing boost for Enroute Nutrition for dietary management of surgery.

US sector expands as Else Nutrition branching out from infant and children’s products with an adult shake and Premier Protein brand extends with Indulgence line. Abbott reports 4% adult nutrition sales growth for 2024.

NutriFusion adds development, innovation head; Dymatize adds tennis pro, Olympic medalist Tommy Paul to Squad; Icy Hot sponsors Unrivaled women’s hoops league; WNBA’s Stevens, Evans invest in, promote Mela Vitamins.

Volleyball great Gabby Reece promotes Stemregen Sport; eye care pharma Harrow changes scientific lead; sisters partner to launch Renew-V vaginal moisturizer; Haleon tabs former Unilever executive as chief customer officer; and former Bayer executive leads Perrigo’s expanded scientific office.

National Advertising Division found multiple faults with Oral Essentials’ evidence for claim, including that an in vitro study the firm conducted on “mouse cells is not dispositive of whether the same product would have any adverse effects on humans under real world conditions.”

Hiya has more than 200,000 customers in the direct-to-consumer channel, all using subscriptions ordered on the brand’s website, and plans to expand into online marketplaces and retail chains. The startup “offers a compelling subscription model with attractive margins, profitability, and strong cash flow generation,” says USANA CEO Jim Brown.

FDA Office of Nonprescription Drugs explains in its proposed commitment letter for fiscal years 2026-2030, based in part on suggestions by stakeholders, that it will heighten its attention to collecting those fees.

Fitcrunch brand and CEO move to 1440 Foods; BBB National Programs expands leadership; Fighting Weight names CEO at launch; OmegaXL Sport connects with Model Elizabeth Gutiérrez; Board member moves to Natural Grocer helm; Quest Nutrition provides protein snacks for USA Rugby; Lionel Messi’s hydration beverage distribution spreads.