As US Slows Down, Torrent Aims For Germany, Brazil

Indian Field Force Downsized

 
• By Vibha Ravi

A lack of new launches and price erosion caused a sharp dip in Torrent’s Q3 US revenues, but the company plans to ramp up its presence in Brazil and Germany to build momentum. Meanwhile, the field force in India has been downsized with an aim to defocus on older brands.

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Increasing Sales From Other Geographies Is Torrent's Reply To Sluggish US Sales • Source: Shutterstock

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