A white paper published by IQVIA has found that use of pharmacy discount cards by US patients has grown nearly 60% in the last five years, despite the fact that those using the cards pay on average almost double out-of-pocket than those who use their insurance benefit.
Use of discount cards has risen drastically over the past five years, from 3.3% of pharmacy adjudications in 2017 to 5.4% in 2021. This growth has been primarily driven by GoodRx, the largest prescription discount card vendor by volume