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Stada Grows China Presence Through CR Sanjiu Partnership

 
• By Tom Gallen

Stada has struck a deal with CR Sanjiu for distribution and promotion of its cough and cold brands after identifying expansion in the Chinese market as a key strategic target.

China

Stada is stepping up its presence in China’s consumer health market by partnering with local player CR Sanjiu.

The deal is initially focused on expanding the distribution and promotion of Stada’s cough and cold brands in China but over the long term will also see CR Sanjiu roll out additional

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